The goal of this project was to create a brand identity that is fun and bold but maintains an elevated and high-end design.

 

The logo features a high contrast serif font to convey luxury and professionalism. Moreover, the logo incorporates curl-like strokes to mimic the curl of a strand of hair; a visual representation of what the brand does.

​

The contrast between the curl-like strokes and the typeface not only create visual appeal but speak to the imperfect nature of hair.