Who is Oishi
A passion project based on a Japanese Ramen and Sushi bar that see their doors as the gate to authentic Japanese culture; from the dishes to the way everyone is treated. Food is a love language and with Oishi's dishes they hope to bring people together to experience nutrition and love. Oishi aims to create a table we all have a seat at. A table filled with authentic Japanese cuisine and accompanied by hearty conversations all with respect and equity.
As mentioned above the color palette was selected through a deeper look into the business mission statement and Japanese culture. The Torii Gate is aligns greatly with our mission and thus colors provide further symbolism. Moreover the Primary color (Red) speak to the Japanese flag, with the off-white emphasizing this tribute.
To complement the display fonts selected, which are both bold and loud, a thiner and less competitive font was needed. Helvetica Neue in a thin font weight complements greatly.
The font echos the appearance of Kanji and Kana characters within Japanese language. The bold weight emphasizing this depiction and creating professionalism and strength. This speaks to the business’ desire for respect for all as mentioned in the mission statement.
When writing characters with traditional calligraphy sets, the Fude (brush) and Sumi (black ink) create a very similar brush stroke. Thus this font was selected to provide another visual element of the Japanese culture.
The business offers a microwave meal option for their Ramen. The packaging features the brands illustrations and use of the primary logo. The top of the packaging displays the Ramen choice through an alteration of primary logo.
