The goal of the STASH's branding was to feel electric and new! By making use of high contrasting colors I was able to achieve a vibrancy that would make this app stand out from other financial service apps, while also catching the eye of the target audience.

The brand is bold, confident and ready to take over! By using a slab sans serif font and rounding the corners, I was able to capture that bold feeling and make the brand more approachable. The logo mark is a strong symmetrical design that echoes the steadiness of the brand while alluding to the financial aspect with the dollar symbol. This allusion is further pushed by the green brand color; another association with money.